Advertising Media Campaign and Data Presentation
The Outlook Study
OutLook explores the well-being of the LGBTQ communities in Waterloo Region, Ontario, Canada.
This ongoing project includes two phases:
1. The advertising media campaign for recruiting study participants (brand development, posters, handouts, presentations, and digital ads)
2. The subsequent presentation of the collected data in print and digital media as infographic-style reports.
The OutLook Study Team, in partnership with the Rainbow Community Council,
Advertising media campaign
Graphic design/print media
Infographic data presentation
2016 - present (ongoing)